Chronic Cellars

The concept of Chronic Cellars came about in the midst of harvest in 2004. Josh and Jay Beckett had used the term “The Chronic” to describe likable objects before, but had never considered it a suitable descriptor for wine. They sat alongside the crush pad one evening in their wine stained clothes and wet boots laughing about the idea of a wine that targeted a casual lifestyle.

After a decade each of immersing themselves in all aspects of the wine industry they decided to do their own project. They wanted to try something new and put the tools they have gathered to work on their dream. They had a vision and a desire to make their statement in the wine industry that they could not deny. After four years they took our first step toward Chronic Cellars.

Wine Appellation
Spritz and Giggles Pinot Noir/Chardonnay Paso Robles
Purple Paridise Zinfandel/Syrah/Mourvedre/Grenache/Counoise Paso Robles
Sofa King Bueno Syrah/Mourvèdre/Petite Sirah/Grenache Paso Robles
Dead Nuts Zinfande/Tempranillo/Petite Sirah/Tannat Paso Robles
Available in: Maine
Grown: California, United States
Paso Robles
Paso Robles Wine Country is an AVA located in the San Luis Obispo County, California. It has approximately 26,000 vineyard acres planted with wine grapes and is well known for its heritage varietal Zinfandel, Rhône-style wines, and "Crazy Blends". Whether the varieties are Spanish, French, Italian, or, as with Zinfandel and Petite Sirah, Paso vintners can tinker with blends and styles that would be unfeasible in other regions more bound by tradition and consumer expectations. Grapes were first introduced into the Paso Robles area in 1797 by missionaries but commercial wine growing wasn't started until the 1880s. Since 1990 a large expansion of activity has seen the number of wineries rise to more than 200 today. In 2013, Wine Enthusiast Magazine awarded Paso Robles “Wine Region of the Year” for excellence in wine quality and innovation.